How To Sell Anything To Anyone Anytime Anywhere – SELL ME THIS PEN
Go ahead, sell me this pen
Today I’m going to teach you, how to sell anything to anyone, anytime.
People buy based on? EMOTION and they justify with? LOGIC
Ask yourself… anything you wanna buy, could be a car, house, new clothes ,vacation, etc…
Why do you wanna buy/own that item? Why do you buy IT?
Peel through the layers… Maybe you buy because of greed…
Do you wanna make money or save money?
Or maybe because of generosity, buy buying gifts for others. You ever notice there are certain companies out there that will donate to charity if you buy their item… yep that’s generosity feeling you get & that’s why you buy.
Maybe you buy because of shame… “If I don’t own this , I’ll look foolish.
Fear: If i don’t buy this, I’m goona be missing out. I don’t wanna miss out.
Maybe feeling of ESCAPE: your job/business is driving you fuckin’ crazy… Oh man I need some time off.
U BUY because of EMOTION and you justify w/logic.
When selling are you just talking about features and benefits, what this thing would do for you? Or are you pushing those emotional heart buttons?
“Sir, is there anything I can help you with?” No, just browsing. “Do me a favor, put this (suit) on.” “How do you feel?” “Well it feels pretty good.”
Okay, also try this on, put on this tuxedo.” He said “It looks great.” “Sir, are you a fan of James Bond? …”This suit ,tuxedo is exact suit exact same design as james bond wares in Casino Royale.”
(video length 7:42)
B4 u kno it i bought da damn tuxedo
I’m buying emotions
I’m buying : when i wear this i feel good
As a James Bond fan, i feel like James Bond…
This is cool dat i wear da same tuxedo, da same fit, same everythang
Then he upsell me on the shirt, cuff links, whole 9 yards
Don’t just push your products and services, don’t push the features and benefits…
Think about: what are those emotional heart buttons that you’re pushing?
#2. People don’t buy their way into something, they buy their way out of something…. Meaning: They buy because they have a problem they want solved. They want to buy their way out of that problem…
…people don’t buy the drill. They buy because they want a HOLE on the WALL. …
So what is it you are helping them solve, what problem, what is that THING you have to understand?
The amount of money you make is in direct proportion, to how well, how deep you go to, how much you understand your market place’s pain. …
So you have to understand what are the pains people have & how can you help them relieve some of that pain.
#3. People don’t buy products and services, they buy stories. Because when there are so many choices out there in the market place (on internet) any product that you want, there are hundreds and hundreds of choices, how do you stand out? How do you add emotions to a commodity, a PEN?
What’s difference between a $2 pen or a…
$800 Mon Blanc, John F Kennedy, limited edition, exclusive pen?
Story, when you add a story, suddenly when you add the John F Kennedy, the President’s story, attached to a brand, to a logo… it is 10 times more valuable, it is a hundred times more valuable, 300 times more…that particular pen, all because of story.
Think: What’s the story? How can you inject stories into everything that you do.
Maybe it’s a story on how you got started. Why do you do what you do?
What about also stories of your customers.
Pitch: “I’ve just launched a new YouTube channel, you can click on the link below. I put a new link in the description you can check it out. It’s the Dan Lok Global community on YouTube. It has nothing to do with the program that I teach, it has everything to do with stories. With stories from my students, what they have learned. Their background, their stories. It has nothing to do with me, w/the programs that i run, it has nothing to do with that but stories. It’s other people’s stories, O.P success stories.
Where are you using stories in your marketing, in your business? How else can you use stories?
Facts tell, stories SELL.
So, comment below, tell me based on these 3 secrets, how will you sell me this pen? Go ahead, comment below and sell me this pen.